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Seminar Descriptions

One of the most enjoyable aspects of my consulting practice is the opportunity to share my experiences with others. Whether speaking to a small audience on a Sunday morning in Warwick, England or being simultaneously translated to a crowd of 300 people at Colombia's Digigrafica conference, I find interacting with others to be a rewarding experience.

Although my laptop contains over 4 gigabytes of data used to present more than 40 different seminars, I am now trying to focus on a few specific topics in order to keep them up-to-date. The length of time over which these topics can be presented typically varies from 2 hours to 3.5 hours, although some can be presented for as long as 7 hours (as noted).

If you are interested in one of these topics for your upcoming tradeshow, meeting or event, please email your inquiry to hal@halhinderliter.com. Custom seminar topics are also available.

Beyond Ink: Offering XML Publishing, Databases and Personalization Media-neutral publishing (using XML tools to design once for output to print or web) is sometimes seen as a threat to the printing industry, but this seminar shows how cutting-edge graphic arts companies are expanding into cross-media, database and personalized print-on-demand services in order to remain relevant and profitable. We'll look at how hosting web servers and capturing data through on-line forms can drive increased sales of variable-data printing and XML publishing services. If you've been apprehensive about the future viability of the printing industry, this is the session you can't afford to miss! Who should attend: CEOs and sales executives, prepress managers and production staff, IT specialists and graphic artists who want to remain relevant in tomorrow's graphic arts industry Mastering Adobe Acrobat for Print or Web You've heard of Adobe's Acrobat software and the PDF file format, but how can you use these tools to improve your print production workflow? Join Hal Hinderliter for a review of PDF's impact on the graphic arts industry as well as demonstrations of the essential settings and concepts required to acheive the full benefits of PDF workflow. This fast-paced workshop will take you from the basics of the portable document format all the way to Acrobat's latest features. Learn the pluses and minuses of image compression/downsampling, how Acrobat handles fonts and manages color, and much more! (also available in full-day format) Who should attend: This workshop is ideal for anyone considering the use of PDF for the preparation and/or output of printed materials. Whether you're a designer, a prepress worker or a production manager who's looking for ways to enhance digital workflow, this seminar has something for you!Fighting over Fonts Font-related problems are already the most common pitfall encountered during the imaging process — and the decade-long font war pitting TrueType against Type 1 pales in comparison to the coming revolution over the use of OpenType! Gather the knowledge you need to integrate this radical new font format into your workflow, and garner a new appreciation for the technologies behind today's widely-used digital typefaces and font management utilities. Who should attend: Prepress managers and production personnel, graphic artists, art directors and anyone who deals with digital fonts Prepress Tips and Tricks We all use the same handful of desktop publishing applications, but some prepress technicians have a secret arsenal of information, shortcuts and workarounds that make their lives easier! Drawing upon more than two decades of prepress experience, Hinderliter will provide fresh insights and proven techniques that can improve your productivity. Be forewarned--we'll skip over the basics and go right for the cutting-edge techniques in this fast-paced tutorial! (also available in full-day format) Who should attend: Prepress managers and production staff, customer service representatives and graphic artists who wish to improve their technical skills From Dot-Com to Dot-Bomb: The State of Online Print Procurement After watching the collapse of many e-commerce startups that had captivated our attention at the close of the 20th century, it's easy to declare the online print procurement experiment a failure. The problem with such an assumption is that it may be incorrect! This seminar, lead by a well-known printing industry consultant with experience at two dot-coms, provides an insider's look at what went wrong in the spring of 2000 and what continues to go right for some print-oriented e-commerce vendors. We'll air the dirty laundry and look beyond the hype to make a stark and honest assessment of this controversial subject. If you've ever wondered what the cost and challenges of creating your own on-line procurement tool would be, this seminar provides the answers. How can you evaluate the remaining dot-coms to see if one would be appropriate for your company's needs? Come to this informative seminar and find out! Who should attend: CEOs, CIOs, marketing and sales personnel, and procurement specialists for companies interested in procuring print via the InternetThe ROI of CTP Although computer-to-plate installations are increasing rapidly, do you know if these investments provide an adequate return on investment? This information-crammed seminar explores the benefits of CTP as well as the challenges to successful implementation. Learn about the variety of platesetters and plate materials currently available, and consider the requirement of digital proofing. CTP options for both large and small printers will be discussed, and your questions are encouraged! (also available in full-day format) Who should attend: CEOs, financial executives, prepress managers and production personnel The Creative's View of Computer-to-Plate This fact-filled seminar explores the advantages and challenges facingthe creative community as our service providers make the transition to CTP. After a brief overview of platesetters, RIPs, and plate materials, we will focus on the workflow changes that directly impact publishers and designers. We'll address the issues that are crucial to content creators, such as file preparation, digital file transport, copydot film scanning, dot gain and digital proofing. Computer-to-plate can bring great benefits to creatives that know how to exploit its potential—attend this session to find out how! Who should attend: Publishers, designers, account executives and production managers Digital Proofing As long as there has been color printing, the need to make accurate proofs has tried the patience and the pocketbook of printers. Today's fast-paced digital workflow brings concern over proofing issues to the forefront for many graphic arts companies. In this seminar, we'll discuss the technologies of today's proofing options and how to decide which proofing options are best for you. (also available in full-day format) Who should attend: Graphic designers, sales professionals, customer service reps, prepress supervisors and color reproduction specialists Hot Design and Production Tips for Photoshop 7 It's the most wonderful time of the year - a new version of everyone's favorite production tool is here, and you're dying to learn all the new features and benefits! In this action-packed seminar we'll examine retouching magic from the Healing Brush and the Patch Tool, new color correction tools, web enhancements for rollovers and transparency effects, how the File Browser lets you see more than just how your images look, and much more... If your livelihood depends on Photoshop, this is one seminar you can't afford to miss! (also available in full-day format) Who should attend: Print and web designers, prepress and service bureau production workers, digital photographers and art directors. Imposition Trends This technology is a crucial requirement for a totally digital workflow, and no one presents this topic in more depth than the author of the popular textbook Understanding Digital Imposition. Learn about the capabilities of today's desktop imposition packages and the variety of options for imposing at the RIP. Imposition of PDF files, CIP4 integration, compatibility with trapping programs and the special requirements of packaging imposition will also be discussed. Who should attend: Planners, prepress managers, digital production personnel and strippers considering an all-digital future Production, Sales and Service in the Graphic Arts New technology and changing business practices are having a profound effect on the relationship between the printer and the customer. PDF, internet connectivity, digital proofing and e-commerce are changing our client's expectations as well as the communication processes used to conduct transactions. Hinderliter will elaborate on how current approaches to sales, customer service and production are being affected by this new landscape. (also available in full-day format) Who should attend: CEOs, owners, sales managers, CSRs and salespersons who wish to improve communication with customers through new technology. What's Hot and What's Not in Acrobat 6 Already an established tool for graphic communications, the latest Acrobat revision adds more plug-ins, improves team collaboration and allows repurposing to text or pixels. For the security-conscious, digital signatures and 128-bit encryption are sure to delight, while new on-line forms functionality to validate data and process XML may overpower the senses! If you already own Acrobat, is it worth the money to upgrade? If you've been sitting on the sidelines of the PDF revolution, is now the time to buy? Attend this fast-paced new product review and find out! (maximum length: 2 hours) Who should attend: This workshop is ideal for anyone considering the use of PDF for the preparation and/or output of printed materials. Whether you're a designer, a prepress worker or a production manager who's looking for ways to enhance digital workflow, this seminar has something for you!

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